盘点一下市场营销专业，你了解多少？

今天给大家整理了一下市场营销专业，希望对打算读研的小伙伴。

　　

西北大学

　　IMC-Northwestern Meill

　　官网：

　　http://www.meill.northwestern.eu/imc/inex.html

　　DDL: Roun 1 November 1: Full-time IMC (Fall start)

　　January 15: Roun 2 Full-time IMC (Fall start)

　　项目时长： 15 个月

　　网申中需提交 750 字 essay( 特殊要求的 PS)

　　http://www.meill.northwestern.eu/amissions/apply/Full-an-Part-Time-IMC-Grauate-Application-Requirements.html

　　接受 GRE/GMAT, TOEFL(106)/IELTS

　　推荐信： 2 封

　　成绩单需要 WES 认证

　　申请费： 75 刀

　　课程设置

　　核心课程包括 consumer insight, marketing finance, an statistics an market research; 选修课方向包括 bran an avertising strategy, corporate communications an public relations, irect an interactive marketing, marketing analytics, an meia management.

　　课程的三个特点

　　IMC Immersion Quarter for Full-Time Stuents

　　Global Integrate Marketing Communications

　　Marketing Innovation in San Francisco

　　MSMS Master of Science in Management Science-Northwestern Kellogg

　　http://www.kellogg.northwestern.eu/programs/ms-management-stuies.aspx

　　项目长度： 10 个月

　　申请要求： 5 月 /6 月毕业 (7 月中旬开课，次年 5 月毕业 ) ，需要非商科背景，推荐文科、理学学生申请

　　网申中有两篇 Essay

　　Application Essay Questions

　　Essay 1: Pursuing a Master ’ s in Management is a big ecision. Walk us through your ecision to apply to Kellogg ’ s MS in Management Stuies program, an what you ’ ve learne about yourself throughout your ecision making an application process. (500 wors)

　　Essay 2: Kellogg fosters a collaborative community of learners who support each other through the rigorous MSMS coursework, an in their eneavors outsie of the classroom. Tell us about an experience where you worke within a team or community to navigate a challenge or make a ifficult ecision. (300 wors)

　　一个 vieo essay

　　http://www.kellogg.northwestern.eu/programs/ms-management-stuies/amissions.aspx

　　这类网申 essay 写作稍有难度，大家可以交给 meeloun 来写，专业的留学文书写作机构，欢迎登陆 www.lxws.net 查看详情。

　　DDL ：四轮 ( 国际学生三轮 )

　　需要完成 Microeconomics & Quantitative Reasoning 课程

　　接受 GRE/GMAT,TOEFL/IELTS

　　申请费： 125 刀

　　注意，海外申请者须在第三轮之前完成申请以便 visa 的审理。

 

杜克大学

　　MMS: Founations of Business – Duke Fuqua

　　http://www.fuqua.uke.eu/mms-founations-of-business/

　　项目长度： 10 months

　　尽量首轮提交，第二轮起多数是美本，最迟第三轮 ( 签证时间问题 )

　　网申中有三个 short questions 和两篇 essay

　　http://www.fuqua.uke.eu/mms-founations-of-business/amissions/application-instructions/

　　接受 GRE/GMAT ，接受 IELTS/TOFEL ， GT 要求不高

　　推荐信 : 2 封

　　申请费为 125 刀

　　不需要有 pre-requisite courses ，但推荐：统计，微积分和金融相关课程

　　有 4 轮 DDL( 国际学生 3 轮 ):

 

弗吉尼亚大学

　　MS in Commerce: Marketing an Management - Virginia

　　https://www.commerce.virginia.eu/ms-commerce/marketing-management

　　申请要求：毕业未满 18 个月，本科背景适合文科，理科和工科的背景学生，不适合商科背景的，经济学背景的学生可以申请。

　　项目长度： 10 个月

　　DDL: 6 轮 ( 国际学生 2 轮 )

　　Roun 1

　　Apply by Nov. 1, 2017; Decision communicate by Dec. 1, 2017

　　Roun 2

　　Apply by Jan. 1, 2018; Decision communicate by March 1, 2018 (international applicants)

　　接受 GRE/GMAT( 强烈推荐 GMAT), TOEFL(100) /IELTS(7.5)

　　推荐信： 2 封，至少 1 封来自学术推荐人

　　成绩单需要 WES 认证

　　申请费： 75 刀

　　先修课程：

　　COMM 2010 Introuction to Financial Accounting

　　ECON 2010 Principles of Microeconomics

　　Introuction to Statistics**

　　* The only online course that stuents may take for a prerequisite is COMM 2010 Introuction to Financial Accounting, offere online through the University of Virginia’s summer sessions.

　　**UVA statistics courses that qualify to serve as a prerequisite are STAT 1100, STAT 1120, STAT 2020, STAT 2120, SOC 3120, SOC 3130, ECON 3720, PPOL 4240, PSYC 3005, APMA 3110, an APMA 3120.

　　Course Topics:

　　Bran management an integrate marketing communication strategy

　　Project management

　　Social meia marketing metrics an strategy

　　Consumer behavior research an pricing strategy

　　Creating value in B2B markets

 

华盛顿圣路易斯

　　MS in Customer Analytics (MSCA) – WUSTL

　　https://olin.wustl.eu/EN-US/acaemic-programs/specialize-masters-programs/ms-in-customer-analytics/Pages/efault.aspx

　　DDL: 4 轮 ( 国际学生 3 轮 )

　　先修课程： Calculus I an II an Statistics( 微积分 1, 2; 统计学 )

　　项目特点： STEM 项目，有 IBM 合作资源，其他院系合作资源，实践条件充足 ( 偏向大数据 )

　　项目长度： 39 creit hour grauate analytics program in three semesters

　　申请费： 100 刀

　　简历： 1 页

　　Require Essay ： 2 篇

　　1. At Olin, we prie ourselves on our supportive, close-knit community. We aim to know every stuent by name an become familiar with your story. Please introuce yourself to us as you woul to your future Olin classmates. (500 wor maximum)

　　2. In a sentence or two, please escribe how you see your immeiate career plans after grauation from Olin. Don ’ t worry; we won ’ t hol you to them.

　　English Language Skill Assessment Vieo (For International Applicants only)

　　推荐信：不需要推荐信

　　接受 GRE/GMAT, TOEFL/IELTS

　　https://olin.wustl.eu/EN-US/acaemic-programs/specialize-masters-programs/ms-in-customer-analytics/Amissions/Pages/Application-Process.aspx

 

南加州大学

　　MS in Business Analytics – USC

　　https://www.marshall.usc.eu/programs/specialize-masters-programs/master-science-business-analytics

　　项目长度： 18 个月课程， 8 月中旬开课

　　项目特点： STEM 项目 偏向大数据研究

　　DDL: April 15th for International Stuents

　　Oct. 1 开放申请，先到先得

　　接受 GRE/GMAT ， TOEFL 100 (20), IELTS 6.5(6)

　　Essay question

　　1-minute vieo of yourself iscussing why you are intereste in our program

　　网申时需要邮寄成绩单

　　Applicants ’ Average GPA: 3.63

　　https://www.marshall.usc.eu/msanalytics/amissions

　　Master of Science in Marketing

　　https://www.marshall.usc.eu/programs/specialize-masters-programs/master-science-marketing

　　DDL5 轮，国际生 3 轮

　　项目特点： MS MKT 项目是在 Marshall 商学院，所有 core+elective 的课程都是 Marshall MBA 的课程，除 Core 外大多数 Elective 课程与 Secon Year MBA 一起上 ; 除 Marshall 的 Elective 课程外， MSMKT 学生还可以选择其他学院，如电影学院，传媒学院，工程学院等课程。

　　接受 GRE/GMAT, TOEFL(100+), IELTS(6.0+)

　　Prefer 两年工作经验的申请者

　　MSc Global Meia an Communications (M.A. in Global Communication)

　　– LSE & USC

　　http://www.lse.ac.uk/stuy/grauate/taughtProgrammes2017/mscglobalmeiaancommunications.aspx

　　http://annenberg.usc.eu/communication/global-communication-MA

　　项目时间分配：第一年在 LSE ，第二年在 USC

　　两个学校都要提交申请

　　DDL: ROLLING ADMISSION LSE 无 DDL ， September 27 开放申请 ; USC September 1 开放， February 1 后可能不再接受申请。

　　不需要 GRE/GMAT 成绩

　　LSE requirements

　　IELTS: 7.0 (6.5, 6.0 in speaking); TOFEL: 107(22, 20 in speaking)

　　USC 需要寄送纸质成绩单

　　GPA: 3.⁵⁄₄.0

 

哥伦比亚大学

　　Master of Science in Marketing&nash;Columbia University (NY)

　　https://www8.gsb.columbia.eu/programs/master-of-science/master-science-marketing

　　项目长度：一年

　　DDL: Jan. 22n, 2018 11:59 EST

　　项目特点： This egree is targete to stuents who wish to pursue a more analytical course of stuy than that offere by Columbia Business School ’ s MBA program. Caniates have acaemic preparation equivalent to that of entering PhD stuents, but wish to pursue a shorter course of stuy in orer to better prepare for their careers.

　　先修课程：数理要求高，入学前 8 月中旬需完成数学课程和 MBA 课程各两门，要求学生在本科修过统计学和概率论， prefer 学过编程的学生。

　　申请费： 100 刀

　　推荐信：两封 ( 最多可接受五封 )

　　接受 GRE/GMAT, TOEFL/IETLS

　　网申：一篇 essay(In 500 – 1000 wors please escribe your reasons for pursuing a Master of Science in Marketing Science an your short-term an/or long-term career goals. In particular, iscuss how you envision the MS egree will help you attain these goals. In aition, inicate which elective courses you plan to take uring the program. As the MS program aims at builing analytical skills for solving marketing problems, it is important that MS stuents take electives from within an outsie the Business School. )