西北大学市场营销专业详情

美国市场营销专业一般包括品牌管理、销售管理、市场分析、消费者分析等等，以全美第一的西北大学市场营销为例，（信息来源于大学官网，本人翻译整理）

1.项目信息：

Integrate Marketing Communications整合营销传播

Grauate eucation in IMC was invente at Meill, an the program continues to lea innovation in the fiel. Stuents work collaboratively with peers an top-tier global companies to gain strategic an quantitative skills, with an emphasis on analytics that inform consumer insights. Stuents evelop skills across traitional an igital meia in orer to influence consumers an buil business in toay's complex global marketplace.

2.How long is the IMC program?项目时间

The full-time grauate IMC program is five quarters (15 months). Part-time IMC stuents can complete the program in two years but have up to five years to finish. IMC online stuents can complete the program in just uner two years by taking two classes per quarter but have five years to finish.

该项目全日制的时间是15个月，非全日制的是2年

Stuents in our grauate IMC programs come from a variety of countries, schools an unergrauate majors. No specific major or prior coursework is require. The most common unergrauate majors are communications, avertising, marketing, business, economics an journalism. The following criteria are use to evaluate applications:

A recor of strong acaemic performance.

Excellent interpersonal communication an analytic skills.

Full-time work experience in a relevant fiel is strongly preferre for all of our IMC programs. For the Full-time an Part-time programs, applicants irectly from unergrauate programs are expecte to have strong acaemic creentials. The vast majority of our IMC Online stuents are working professionals who have emonstrate success in their careers to ate in a marketing an/or communications-relate fiel.

An unerstaning of integrate marketing communications an how Meill prepares stuents for careers in this area.

Evience of the maturity an professionalism neee to succee in marketing communications professions.

Ability to work well with others on team projects in a collaborative environment.

3.专业分支

1，Bran Strategy 品牌营销

As inventors of the IMC grauate egree, Meill has long been the leaer in bran marketing strategy. For stuents intereste in ientifying strategic opportunities an shaping bran perceptions, this curriculum focuses on managing bran communications an making key ecisions in a complex meia environment.

2，Content Marketing内容营销

Content Marketing is among the fastest-growing areas in marketing an communications. This specialization combines content strategy with the skills require to evelop content that contributes to an organization’s objectives. Stuents gain experience in creating content across written, vieo an auio formats.

3，Digital an Interactive Marketing数字和互动营销

At the forefront of marketing communications is the ramatic transformation from traitional print an broacast meia to igital, social an mobile meia platforms. Stuents explore how these innovative meia platforms work an how consumers an other auiences can be engage through interactive communications.

4，Marketing Analytics市场分析

As meia become increasingly igitize, ata an analytics become more central to marketing communications. This specialization is rich with coursework that grows skills in analyzing, moeling an rawing insights from ata.

5，Strategic Communications战略沟通

Corporate communications an public relations are becoming increasingly sophisticate an effective in a meia-rich worl. For stuents seeking greater epth in professional communications, this specialization combines the strategic aspects of the iscipline with policy an ethical consierations that support corporate social responsibility.

6，Meia Strategy媒体战略

Organizations toay engage with consumers through meia platforms across traitional an igital meia. Through our Meia Strategy focus, you’ll learn from our expert faculty an real-worl application new approaches to meia planning an how the meia an entertainment inustry has aapte to evolving technologies.

7，Global Perspectives 国际观

The Global Perspectives class offers stuents the rare opportunity to gain a firsthan view of the best business practices of global agencies an marketers. Stuents spen more than two weeks traveling in Asia to meet with an learn from leaing business, communications an meia executives.

8，IMC Immersion Quarter for Full-Time Stuents IMC浸泡度项目，类似于实习

The IMC program offers a core course that combines classroom learning with on-site immersion in top companies to work on real-worl projects. Companies have a unique opportunity to work with talente grauate stuents an their professors to create fresh solutions an answers to real challenges an questions. This require component of the program is a great learning opportunity for stuents.

4.课程设置：

不同的分支课程的侧重点不一样，请详细查看网页信息。

Relevant Courses

Integrate Marketing Communications

Meia Economics an Technology (IMC 461)

Bran Communication Decisions (IMC 463)

Communications an Content Marketing (IMC 454)

Managing Integration (IMC 457)

IMC Law, Policy an Ethics (IMC 459)

Bran Content in a Social Worl (IMC 464-1)

Builing Bran Equity (IMC 465)

Shopper Marketing (IMC 490)

Marketing Mix Analysis (IMC 462)

Communications an Content Marketing (IMC 454)

Meia an Integrate Marketing (IMC 433)

Meia Economics an Technology (IMC 461)

Managing Integration (IMC 457)

IMC Law, Policy an Ethics (IMC 459)

Digital, Social an Mobile Marketing (IMC 482)

Bran Content in a Social Worl (IMC 464-1)

Leaing Meia Organizations (IMC 490)

Entertainment Marketing an Analytics (IMC 431)

Digital, Social an Mobile Marketing (IMC 482)

Social Meia (IMC 498)

IMC Law, Policy an Ethics (IMC 459)

Customer Loyalty (IMC 485)

Customer Value Innovation (IMC 490)

Strategic Planning in an E-Commerce Environment (IMC 442)

Digital Analytics (IMC 498)

Analytic Techniques (IMC 451-1)

Data Management (IMC 490)

Segmentation an Lifetime Value (IMC 486)

Digital Analytics (IMC 498)

Allocation an Optimization Moels (IMC 498)

Marketing Measurement of Communication Effects (IMC 498)

Behavioral Economics (IMC 498)

Managing Integration (IMC 457)

Introuction to Strategic Communications (IMC 498)

Communications an Content Marketing (IMC 454)

IMC Law, Policy an Ethics (IMC 459)

Strategic Communications (IMC 306-0)

Investor Relations (IMC 473)

Crisis Communications (IMC 475)

Internal Communications (IMC 490 )

Meia Economics an Technology (IMC 461)

Leaing Meia Organizations (IMC 490)

Digital Marketing, Meia an Innovation (IMC 498)

Entertainment Marketing an Analytics (IMC 431)

Meia Strategy (IMC 490)

How 21st Century Meia Work (JOUR 461)