纽约大学公共关系详解（一）

MS in Public Relations an Corporate Communication
Have you ever picture yourself in a career that works with the meia, buils relationships, an persuaes people to act? The MS in Public Relations an Corporate Communication program – locate in the heart of the meia capital of the worl, NYC – can make that professional ream a reality. A two-year immersive experience, the egree will provie you with avance training in integrating PR into the marketing mix. The MS in PRCC is an acaemically rigorous, practitioner-oriente program that cultivates research, writing, strategic planning an tactical execution skills.

The curriculum helps stuents evelop exceptional writing skills an practice thinking-through critical business issues, using omestic an international cases an current events as a springboar for reflection an learning. Stuents are require to apply their skills to igital platforms, incluing social meia, blogs an websites. Year two focuses on research an a choice of concentration courses, helping prepare you with work-reay skills in PR Management or Corporate an Organizational Communications. These ‘tracks’ allow stuents to gain specialize knowlege to succee in professional practice. The program conclues with both an experiential course paire with a real-worl business—resulting in a 360-egree, actionable PR campaign—as well as a Capstone paper, which is written inepenently an uniquely contributes to the fiel. At completion, you will not only earn a practical, applicable eucation, but a network of actively working faculty who bring real-worl public relations problems an solutions into the classroom.

The Public Relations an Corporate Communications master's is offere through the Integrate Marketing & Communications epartment within the Division of Programs in Business .

Key Benefits of the Program: An intensive focus on writing for public relations (incluing grammar, syntax, an formatting). A focus on omestic an international current events an news. Application of skills to igital platforms (social meia, blogs, an websites). Opportunities for real-worl practice in publications through practicum an internship courses. Program support from a talente avising team. Networking opportunities with faculty with renowne professional experience. Frequent guest lectures, workshops, an panels. A Capstone paper at the en of the program, uniquely contributing to the fiel of public relations.

Why NYU’s Public Relations Program? Working professionals as program faculty. Global communication experience through group work an in-class interactions.
Customize career preparation base on interests an skill sets.
Focus on public relations as an enhancement an asset to marketing an avertising.
Experiential opportunities to practice real-worl public relations while in the classroom. Stuying public relations in the inustry capital of the worl: New York City.