悉尼科技大学活动管理硕士介绍

Overview

The Master of Event Management provides a significant overview of the events industry and is designed to develop high-level professional skills and knowledge sufficient to equip students for management positions in the broad and multifaceted event industry. With this in mind, the program includes subjects that seek to develop an understanding of event creation, planning, delivery, marketing and evaluation processes and practices for various forms of events in both the Australian and international contexts.

The course is designed to expose students to best practice, current issues, and emerging trends in event management. Industry experts are engaged throughout course and assessment design and subject delivery to ensure the integration of real-world practice against cutting edge theory. Research-inspired course content is delivered by world-leading academics and industry partners.

The course strongly focuses on professional practice, including two innovative capstone subjects – Industry Research Project or Internship Experience – which allow students to work on or with contemporary industry issues and opportunities.

概述

活动管理硕士课程提供了活动行业的重要概况，旨在培养学生的高级专业技能和知识，使其足以胜任广泛、多层面活动行业的管理职位。有鉴于此，该课程所包含的科目旨在帮助学生了解澳大利亚和国际范围内各种形式活动的创建、规划、交付、营销和评估流程与实践。

课程旨在让学生了解活动管理方面的最佳实践、当前问题和新兴趋势。行业专家参与整个课程和评估设计以及科目讲授，以确保将现实世界的实践与前沿理论相结合。课程内容由世界领先的学者和行业合作伙伴提供，以研究为灵感。

课程非常注重专业实践，包括两个创新的毕业设计科目--行业研究项目或实习体验--让学生能够参与或处理当代行业问题和机遇。

Course aims

The course aims to produce graduates with professional competence in the specialist area of event management. In addition, high-level general management competencies needed to develop or manage complex organisations involved in the production of public, corporate or other event types are developed.

The course provides theories, models and practical case studies in order to understand the dynamic and complex nature of the events industry.

Career options

Graduates of this program can pursue careers in such areas as festival management, conference and meeting management, sport event management, venue management, exhibition management, event marketing and sponsorship, corporate event management, event risk management, event theming and design.

课程目标

本课程旨在培养具备活动管理专业能力的毕业生。此外，本课程还培养学生发展或管理参与公共、企业或其他类型活动制作的复杂组织所需的高级综合管理能力。

课程提供理论、模型和实际案例研究，以了解活动行业的动态和复杂性质。

职业选择

本专业的毕业生可从事节庆管理、会议管理、体育赛事管理、场地管理、展览管理、活动营销与赞助、企业活动管理、活动风险管理、活动主题设计等领域的工作。

Course intended learning outcomes

1.1Apply critical thinking and analytical skills to develop creative strategies that respond to Indigenous and non-Indigenous community/ business needs and emerging challenges within an events context

2.1Communicate and negotiate clearly and effectively with a diverse range of event stakeholders

2.2Manage complex stakeholder relationships and work effectively in teams to deliver agreed project outcomes in a timely manner

3.1Evaluate and apply principles of law, ethics, sustainability and Indigenous values within event management practices

4.1Integrate advanced knowledge of complex event management concepts and technical skills to lead professional practices within a dynamic and complex event environment

课程预期学习成果

1.1 运用批判性思维和分析技能，制定有创意的战略，以应对土著和非土著社区/企业的需求以及活动背景下新出现的挑战

2.1 与各种活动利益相关者进行清晰有效的沟通和谈判

2.2 管理复杂的利益相关者关系，在团队中有效开展工作，及时交付商定的项目成果

3.1 在活动管理实践中评估和应用法律、道德、可持续性和土著价值观原则

4.1 综合运用复杂活动管理概念的高级知识和技术技能，在动态和复杂的活动环境中 领导专业实践