悉尼科技大学市场营销硕士介绍

Overview

The innovative Master of Marketing program at UTS embraces the dynamic marketing landscape shaped by creativity, technology, and sustainable marketing practices for social good. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice.

The program allows students to adapt to the changing marketing landscape and includes subjects such as digital marketing and social media,yes';font-family:'Times New Roman';mso-fareast-font-family:宋体; mso-bidi-font-weight:bold;font-size:12.0000pt;mso-font-kerning:1.0000pt;" >

概述

UTS的创新型市场营销硕士课程以创造力、技术和可持续的社会公益市场营销实践为导向，积极拥抱动态的市场营销环境。凭借市场营销专业教师的研究专长，该课程为学生提供了分析市场、制定与行业和最佳实践相结合的战略的现代知识。

该课程使学生能够适应不断变化的营销环境，包括数字营销与社交媒体、数据驱动的洞察力、客户体验、营销分析、广告与传播、社会公益营销、全渠道营销、战略与领导力、创新与创造力、营销研究、定价与收益管理、品牌与消费者洞察力以及营销的法律与道德影响等科目。通过本课程的学习，学生可以补充自己现有的技能，促进发展并支持自己的职业抱负。该课程提供的机会使学生能够在澳大利亚和国际的各行各业中从事或提升自己的市场营销职业。

Career options

Career options include senior management-level positions in government or industry including start-ups and not-for-profit organisations. Roles may include marketing planning, sales, brand management, product marketing, digital marketing, market research and marketing analytics.

Course intended learning outcomes

1.1Apply critical, analytical and innovative problem-solving skills to produce creative solutions to contemporary marketing issues.

2.1Effectively Communicate complex marketing ideas, decisions and strategies in a form appropriate to the audience.

2.2Collaborate with colleagues and stakeholders to achieve strategic marketing and business outcomes.

3.1Critically evaluate and apply principles of cultural diversity and social justice to produce responsible marketing decisions.

4.1Integrate expert professional and technical skills within specialised marketing practice.

4.2Critically reflect on and apply effective research and engagement practices when working with and for Indigenous peoples in a professional marketing context.

职业选择

职业选择包括在政府或行业（包括初创企业和非营利组织）中担任高级管理职位。职位可能包括营销策划、销售、品牌管理、产品营销、数字营销、市场调研和营销分析。

课程预期学习成果

1.1 运用批判性、分析性和创新性解决问题的技能，为当代营销问题提供创造性的解决方案。

2.1 以适合受众的形式有效传达复杂的营销理念、决策和战略。

2.2 与同事和利益相关者合作，实现战略性营销和业务成果。

3.1 批判性地评估并应用文化多样性和社会公正原则，做出负责任的营销决策。

4.1 在专业营销实践中整合专家专业和技术技能。

4.2 在专业营销背景下，与土著人合作并为其服务时，批判性地思考并应用有效的研究和参与实践。