莫纳什大学战略传播管理硕士介绍

Establish yourself as a strategic, successful communicator in any industry: corporate, public or not-for-profit. Pursue a career of impact and influence leading effective and empathetic communication strategies that nurture stronger stakeholder relationships. In an age of constant engagement, there is a growing demand for expert communications professionals who can cut through today's crowded communication spaces to inspire innovation, action and change.

Monash University’s Master of Strategic Communications Management (MSCM) is an industry-responsive degree that moves beyond traditional communication programs to focus on holistic, interdisciplinary approaches that will empower graduates to develop more effective communications cultures in their organisations, drive better outcomes and positively foster public trust and support.

Whether you’re a communications professional seeking to boost your career and contribution value, or looking to move into the sector from your current career or recent undergraduate study, this program is designed to respond to industry demand for exceptional, influential and insightful communicators.

在企业、公共机构或非营利组织等任何行业，成为一名成功的战略传播者。追求有影响力的职业生涯，领导有效和富有同情心的传播战略，培养更牢固的利益相关者关系。在这个不断参与的时代，对专业传播人才的需求与日俱增，因为他们能够穿过当今拥挤的传播空间，激发创新、行动和变革。

蒙纳士大学的战略传播管理硕士学位（MSCM）是一个行业响应型学位，它超越了传统的传播课程，专注于全面的跨学科方法，将使毕业生有能力在他们的组织中发展更有效的传播文化，推动更好的成果，并积极促进公众的信任和支持。

无论您是寻求提升职业生涯和贡献价值的传播专业人士，还是希望从目前的职业生涯或近期的本科学习转入该行业，该课程都旨在满足行业对卓越、有影响力和洞察力的传播者的需求。

What will you learn?

Study core units in strategic communications, public relations and audience engagement, alongside units that focus on applied skill sets and the latest industry demands such as campaigns and advocacy, crisis communications, and data analytics. With an interdisciplinary, highly customisable course structure, these learnt skills will be applicable to a wide range of communications careers in different industry sectors.

您将学到什么？

学习战略传播、公共关系和受众参与的核心单元，以及侧重于应用技能和最新行业需求的单元，如活动和宣传、危机传播和数据分析。通过跨学科、高度定制化的课程结构，所学技能将适用于不同行业领域的各种传播职业。

Develop advanced expertise in communications strategy and management to become a leader and changemaker within your chosen field. Choose from a range of subject areas to build a communications career in the sector of your choice, including government and policy, corporate communications and marketing, health, social change and sustainability.

Take the lead in creating successful, communication strategies that balance organisational goals with the broader public interest. Learn to design innovative and distinctive communication campaigns and crisis communication plans that are both effective and ethical, balancing a range of stakeholders and priorities across industry sectors.

Develop cutting-edge audience and data analysis skills to succeed in an age of global and digital flexibility. Use data analytics to analyse digital platforms and audience sentiment and effectively engage and mobilise audiences across digital and social media platforms.

Gain valuable understanding and insights into the latest industry developments and practice. Investigate and evaluate case studies and best practice of leading global institutions and organisations, and learn how to use communications for organisational success and positive impact.

培养传播战略和管理方面的高级专业知识，成为所选领域的领导者和变革者。从一系列学科领域中进行选择，在您所选择的领域开创传播事业，包括政府与政策、企业传播与营销、健康、社会变革与可持续发展。

带头制定成功的传播战略，在组织目标与更广泛的公众利益之间取得平衡。学习设计创新、独特的传播活动和危机传播计划，既有效又符合道德规范，平衡各行业领域的利益相关者和优先事项。

培养尖端的受众和数据分析技能，在全球和数字灵活时代取得成功。利用数据分析来分析数字平台和受众情绪，并通过数字和社交媒体平台有效地吸引和动员受众。

获得对最新行业发展和实践的宝贵理解和见解。调查和评估全球领先机构和组织的案例研究和最佳实践，学习如何利用传播促进组织成功和产生积极影响。