莫纳什大学传播与媒体研究硕士

Position yourself for success across the communications and media landscape. Make a real impact in the digital economy and play a leading role as an impactful communicator with a Monash Master of Communications and Media Studies. The last decade has seen unprecedented changes in communications and media content, technology and policy – with wide-ranging implications for business, politics, and everyday life. In a world of tech giants, social media-driven agendas, and increasing polarisation, there’s a need for more powerful and empathetic communication that can transform the world and help shape a better, brighter future.

Whether you’re a communications and media professional seeking to take your career to the next level, or looking to move into the sector from your current career or recent undergraduate study, the Monash Master of Communications and Media Studies degree will empower you with the expert knowledge you need to thrive and excel in the competitive media and communications environment.

为自己在传播与媒体领域取得成功做好准备。通过攻读蒙纳士传播与媒体研究硕士学位，在数字经济中发挥真正的影响力，成为一名有影响力的传播者。在过去的十年中，传播与媒体内容、技术和政策发生了前所未有的变化，对商业、政治和日常生活产生了广泛的影响。在这个科技巨头林立、社交媒体驱动议程、两极分化日益加剧的世界里，我们需要更强大、更能引起共鸣的传播，从而改变世界，帮助塑造一个更美好、更光明的未来。

无论您是寻求职业生涯更上一层楼的传播与媒体专业人士，还是希望从目前的职业或近期的本科学习转入该行业，莫纳什传播与媒体研究硕士学位都将赋予您在竞争激烈的媒体与传播环境中茁壮成长和脱颖而出所需的专业知识。

What will you learn?

Develop an advanced understanding of digital industries and platforms to prepare you to be a leader and a changemaker within your chosen field. Tailor your studies to your career direction, for example in: Data automation and AI, Journalism practice, Screen and cultural industries … and more.

Develop advanced written, communication and analytical skills to give you an edge in the industry. Learn how to produce and evaluate communication and media plans, how to run focus groups, profile audiences, and analyse media coverage.

Be on top of new policy and compliance challenges and gain valuable industry insights into the ethical concerns and management choices you will face in this fast moving sector. Learn about policies, regulations and laws, so you can make fair, informed and ethical judgments around publishing, and can manage issues like hate speech/aggression and misinformation in social media.

Gain a high-level understanding of project management in media and communication so you can be an effective team leader. Learn how to plan and manage media and communications projects, and gain an understanding of how to create proposals and pitches, and brief creative teams. Or take production electives to get your own hands-on experience.

您将学到什么？

深入了解数字行业和平台，为成为所选领域的领导者和变革者做好准备。根据自己的职业方向调整学习内容，例如数据自动化和人工智能、新闻实践、屏幕和文化产业……等等。

培养高级书面、沟通和分析技能，为您在行业中赢得优势。学习如何制作和评估传播与媒体计划，如何开展焦点小组活动、分析受众和分析媒体报道。

了解新的政策和合规挑战，获得宝贵的行业见解，了解在这个快速发展的行业中您将面临的道德问题和管理选择。了解相关政策、法规和法律，从而在出版方面做出公平、明智和合乎道德的判断，并管理社交媒体中的仇恨言论/攻击和错误信息等问题。

深入了解媒体与传播领域的项目管理，从而成为一名高效的团队领导者。学习如何规划和管理媒体与传播项目，了解如何创建提案和推介，以及如何向创意团队介绍情况。或参加制作选修课，获得自己的实践经验。