北卡罗来纳州立大学奢侈品管理硕士

北卡罗来纳州立大学奢侈品管理硕士（ master of global luxury management ）为期 1 年，要求申请者本科毕业，不限专业背景，亦无前置课程要求，本科未设定有最低 gpa 要求，不要求递交 gmat/gre 成绩，但如有此分数，也可递交，要求参加受邀面试，不要求工作经验。该项目须在法国巴黎学习 3 个月时间，毕业后，可获得北卡罗来纳州立大学授予的创新管理硕士（ master of global innovation management ）和 skema 商学院授予的奢侈品管理硕士（ ms in global luxury management ）学位。如中国学生申请此项目，须通过 skema 商学院申请

奢侈品管理专业课程设置：

i. introuctory perio （第一阶段课程：专业介绍阶段）

stuents arrive at nc state university (raleigh, nc, usa) in august an immeiately begin global luxury an management orientation. content covere inclues:

introuction to global luxury management 全球奢侈品管理概论

group ynamics & team builing 团队动力与团队建设

career management principles for success 成功职业管理原则

ii. fall semester （第二阶段课程）

stuents stuy at nc state university september through ecember an focus on builing strategic business management skills. courses an content covere inclues:

business relationship management 业务关系管理

luxury consulting with an entrepreneurial minset 创业精神的奢侈品咨询

analytic ecision making 分析决策

luxury leaership, communication an negotiation 奢侈领导，沟通与谈判

luxury consumer behavior an segmentation 奢侈品消费行为与细分

global luxury igital marketing an social meia 群求奢侈品数字营销与社会媒体

luxury marketing strategy 奢侈品营销策略

supply chain management 供应链管理

business an legal ethics 商业与法律伦理

selling to the luxury consumer 销售奢侈品给客户

inustry stuy tour 生产考察

iii. spring semester （第三阶段课程）

stuents begin the european phase of the program in january an wrap up at the en of april. uring this time, stuents are specifically concentrating on the luxury market. topics an courses inclue:

luxury evolution, coes an company strategies 奢侈品的编码，演变与公司策略

luxury bran creation an marketing management 奢侈品牌的创造与营销管理

luxury communication strategies 奢侈品传播策略

global luxury retail an sales management 全球奢侈品零售与销售管理

luxury igital an omnichannel management 奢侈品数字和全数字化管理

experimental luxury an service excellence 实验性奢侈品与卓越服务

luxury markets an international perspectives 奢侈品市场与国际视野

luxury organization, big ata an knowlege management 奢侈品组织，大数据与知识管理

luxury innovations an strategic scenarios 奢侈品创新与战略设想

how to write a striking thesis? 如何写一篇引人注目的论文

inustry stuy tour 生产参观

iv. summer stuy （第四阶段的学习）

may is when stuents are reay to start their luxury career. from may through ecember grauation, stuents will complete a research paper. stuents will also be require to complete a four month internship or four months of full-time employment in the luxury or premium inustries prior to ecember grauation. （ 5 月是学生开始奢侈品职业生涯的时候，从 5 月到 12 月份，学生将完成一篇研究论文，同时学生还要完成为期 4 个月的实习或者在奢侈品（高端行业）全职工作 4 个月，然后再 12 月份的时候毕业典礼。 ）