Marketing-爱丁堡大学

专业： Marketing

链接：

https://www.e.ac.uk/stuying/postgrauate/egrees/inex.php?r=site/view&eition=2018&i=638

课程设置：

Year 1 Acaemic year:

Compulsory courses

You must take these courses

Consumer Behaviour  消费者行为学

Marketing Decision Analysis  营销分析

Principles of Marketing Management  营销管理原理

Marketing Research  市场调研

Marketing Applications  市场营销应用

Dissertation (MSc Marketing)

Course options

Marketing of Services  营销服务

International Marketing Strategy  国际营销战略

Marketing Communications  营销传播

Marketing An Society  营销与社会

Unerstaning Brans  了解品牌

Marketing in a Digital Worl  数字世界的营销

入学要求：

Acaemic requirements

You will nee a UK first-class or 2:1 honours egree from a goo university in one of the subjects below, or an equivalent overseas qualification.

An unergrauate egree in a business or management relate subject is normally require. This programme is not aime at those who have an unergrauate egree specifically in Marketing. If you o, we woul recommen our Masters by Research instea.

Caniates with egrees in social sciences, communications, public relations an meia or arts relate fiels will also be consiere.

Those with a very goo Honours egree in other isciplinary areas will be consiere provie that they have stuie a egree with some marketing relate content.

Applications from mature stuents with significant marketing management experience or acceptable professional qualifications will be consiere on an iniviual basis.

Supporting your application

Relevant work experience is not require but may increase your chances of acceptance.

Preference will be given to those with graes above the minimum requirements ue to strong competition for places on this programme.

IELTS: total 7.0 (at least 6.0 in each moule)