英国巴斯大学硕士市场营销专业申请

专业名称：Marketing MSc

1.学费：£25,000

2.入学要求：

2:1 (or its international equivalent) in your unergrauate egree.

Your egree can be in any iscipline but must inclue an appropriate level of business/management an marketing relate content. If you on’t have a suitable first egree, consier our MSc in Management, which allows you to specialise in marketing.

If you are a UK stuent an complete your unergrauate egree abroa, your qualification must be equivalent to a 2:1 or above.

We may make an offer base on a lower grae if you can provie evience of your suitability for the egree.

Work experience
In exceptional cases, relevant work experience may be a substitute for the egree requirement. You shoul have no more than three years’ relevant work experience.

3.语言要求：

You will nee an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reaing, writing, listening an speaking must be at least 6.5.
4.课程设置：

Semester one
You will take these units

Marketing an society
Consumer psychology
Marketing to businesses an organisations
Strategic marketing
Avertising theory an practice

Semester two
Compulsory units

You will take these units:

Strategic bran management
E-marketing
International marketing across cultures
Research methos for marketing
Optional units

You will select one of these units:

Financial management for international business
Principles of corporate social responsibility
Project management
Business analytics
New prouct evelopment
Unerstaning employment law
Defining your career goals