阿德莱德大学的王牌专业--葡萄栽培与酿造专业

课程介绍一

Master of Wine Business 葡萄酒商务硕士

校区: North Terrace

学制：2 年

学费：A$44000/年

开学日期：1月，5月，9月

入学条件：本科学历，不限专业

语言条件：

课程目标：

Our Master of Wine Business is esigne for both current an aspiring wine business owners, marketers, managers, winemakers, sommeliers, an staff。 

你将学到：

benefit from flexible stuy moes
buil working knowlege an skills in both winemaking an viticulture
learn about irect wine marketing
unerstan how to evaluate omestic an international markets
stuy the founations of wine science
explore legal aspects of the business
unertake a six-unit research project.
· 受益于灵活的学习模式
· 在酿酒和葡萄栽培方面建立工作知识和技能
· 了解葡萄酒直接营销
· 了解如何评估国内和国际市场
· 研究葡萄酒科学的基础
· 探索业务的法律方面
进行六个单元的研究项目。 

职业方向：

You might manage a cellar oor or an up-an-coming winery. You coul work in marketing, sales, tourism or events, elighting customers an crafting irresistible experiences for wine lovers. Perhaps you’ll export South Australia’s best or take on a strategic role in a regional governing boy. 

老师点评：毕业后可能管理一个酒窖或者一个新兴的酒庄。从事与葡萄酒相关的行业的市场营销，旅游或其他活动。

课程介绍二 （阿德莱德大学新课程）

Master of Business Aministration (Wine Business) 工商管理硕士（葡萄酒业务）

校区：North Terrace

学制：2年

开学时间：1月，5月，9月

学费：A$44000/年

入学要求：本科学历，不限背景

语言要求：

课程目标：为酒厂或者葡萄酒相关单位培养对行业具有深刻而广泛见识的商业领袖。

Wineries an other organisations wishing to grow their share of that market seek business leaers with eep an broa insight into the inustry’s unique characteristics. Our Master of Business Aministration (Wine Business) can be entere immeiately upon completing any bachelor egree an puts you squarely in their sights. 

你将学到的内容:

a eep unerstaning of the global wine inustry’s unique commercial environment—from historical an cultural influences, to import–export regulations an consumer preference rivers
a thorough working knowlege of viticultural an winemaking principles
highly avance strategic thinking skills—the ability to see the bigger commercial an societal picture an make ecisions with a truly global outlook
high-level problem-solving, analytical, critical thinking an self-reflection skills
a firm grasp of the principles of aaptive leaership, systems thinking, organisational behaviour, change management an social enterprise
outstaning management capabilities in critical business functions, incluing finance, accounting, economics an marketing. 

职业发展：

The Aelaie MBA (Wine Business) will prepare you to move rapily into senior management an leaership roles within the wine sector. You coul oversee a winery’s evelopment an launch of new varietals; tailor a label’s export strategies for ifferent international markets; or lea government initiatives to boost inustry competitiveness. 

老师点评: 毕业后，期望进入葡萄酒行业的资深管理层和领导职位。

葡萄酒未来发展趋势：

根据ZION 的数据，从2017年到2023年，全球葡萄酒市场符合年增长率为5.8%，预计到2023年的年底将产生约4235.9亿美元。可见，葡萄酒是我们生活中必不可少的一个部分，并且葡萄酒的市场非常庞大。近年来，葡萄酒的消费愈来愈年轻化。因此，可见，这个行业的市场前景。从2019年1月1日开始，中国对澳洲的葡萄酒实行零关税，为澳洲葡萄酒在中国的市场打开，也助力一把。