英国留学 | 广告专业如何选？

在英国，很多高校都开设了广告相关课程，广告课程是英国学生最喜欢的三大热门专业之一。根据清华大学传发表的《中国传媒行业蓝皮书》指出到2010年底，中国媒业与广告产业总产值将达5620亿元。另据德国之声的新闻：中国将很快成为世界第二大广告市场。与广告业蒸蒸日上的发展情形不相适应的是专业广告人才的缺乏。

我国目前的广告从业人员不下 20 万，但真正受过高等专业教育和系统培训的不到二十分之一。随着中国加入WTO，中国经济与国际接轨，中国的广告产业对于高素质、具有国际化视野的广告人才的需求将更加的明显。

广告专业有两个分支，一个是与市场营销结合偏重于商科的广告学；另一个是与艺术设计相结合的广告设计制作类专业。

市场营销方向广告专业：强调广告投放、媒体选择。主要课程包括：市场调研、消费心理学、国际营销、公共关系学、广告学等。

艺术设计方向广告专业：强调广告产品的设计、制作与策划。主要课程包括：平面设计、色彩学、CIS设计、平面设计、包装设计、网络设计等。

推荐院校：

1、莱斯特大学

相关专业：Meia an Avertising MA

入学要求：At least a goo secon-class honours egree in any iscipline, though a Social Science egree woul be particularly relevant, from an institution recognise by the University.

语言要求：IELTS 6.5.

2、南安普敦大学

相关专业：MA Avertising Design Management

入学要求：The amissions policy for the MA Avertising Design Management is base on stuents having a goo honours egree in a relevant subject (2.2 or above) or an equivalent qualification in an appropriate iscipline.

语言要求：IELTS score of 6.5 with 6.0 in reaing an writing an a minimum of 5.5 in speaking an listening.

3、利兹大学

相关专业：MA Avertising an Design

MA Avertising an Marketing

入学要求：A 2.1 honours egree or equivalent qualification. In exceptional circumstances, applicants without a first egree will be consiere on the basis of their relevant work experience an potential benefit from the course.

语言要求：IELTS (6.5 overall with not less than 6.0 in all components).

4、埃塞克斯大学

相关专业：MA Avertising, Marketing an the Meia

入学要求：Our applicants shoul have a 1st, 2:1 or high 2:2 egree, or equivalent, in sociology or a relate iscipline.

语言要求：IELTS 6.5.

5、东英格利亚大学

相关专业：MSc Bran Leaership

入学要求：a new grauate who has stuie business, management or economics, with at least 25% of your overall egree in one of these three subjects, ora grauate in any subject, with three or more years' experience in marketing or strategy work.Either way, you must have a goo egree: an upper secon class honours egree (2:1) or its international equivalent.

语言要求：IELTS: 7.0 overall with no less than 6.5 in all components.

6、纽卡斯尔大学

相关专业：Meia an Public Relations MA

入学要求：A 2:1 honours egree, or international equivalent. We will also consier your application on an iniviual basis if you have lower or non-stanar qualifications an relevant professional experience in the meia, broacast or print journalism.

语言要求：IELTS 6.5 (with a minimum of 6.0 in each sub-section),

7、谢菲尔德大学

相关专业：MSc Creative an Cultural Inustries Management

入学要求：Minimum 2:1 or an approve professional qualification.

语言要求：Overall IELTS 7.0 with 6.0 in each component, or equivalent.

温馨提示：由于英国大学广告相关专业分支不同，请学生申请时注意仔细查阅相关专业的课程设置，以免出现申请偏差。