关于帝国理工学院市场专业

学校名称：伦敦帝国理工学院Imperial College Lonon

专业名称： MSc Strategic Marketing

学费： £28,300

课程设置：

Core moules

Applie Strategic Marketing Report 应用战略营销报告

Braning 品牌化

Consumer Behaviour 消费者行为

Digital Marketing 数字营销

Entrepreneurial Strategy an Marketing Planning 创业战略与营销策划

Finance an Pricing Strategy 财务与定价策略

Inuction 归纳

Marketing Analytics 营销分析

Marketing Consulting Project 营销咨询项目

Marketing Decision Making 营销决策

Marketing Strategy an Finance 营销策略与财务

Quantitative Services Marketing 定量服务营销

Relationship Marketing 关系营销

Strategic Prouct Management 战略产品管理

Work Placement 工作安置

申请要求：

1 ． Unergrauate egree at First or 2:1 Honours (or international equivalent)

2 ． IELTS 7.0 overall (minimum 6.5 in all elements)

3 ． Therefore, we strongly recommen that when you are consiering your career options, you research the entry requirements of any companies you are intereste in working for.

4． Prerequisite knowlege requirements

MSc Strategic Marketing is not a highly quantitative programme an is open to grauates from a variety of isciplines but caniates are expecte to be familiar with a basic knowlege of maths before the start of the programme. Successful caniates will be provie with access to online primer courses in basic quantitative skills an accounting to prepare you for the programme from July onwars. Please familiarise yourself with the online primer content prior to applying so that you are clear about the topics you will be covering in the early stages of the programme.

Although there are not specific quantitative prerequisites, it is useful for the selection committee to have an unerstaning of the level of your experience to ate. You shoul use the ‘Quantitative Experience Statement’ on the application form to list the most avance quantitative courses that you have taken in your acaemic career to ate an to provie brief examples of the relevant topics covere by the course.

5． Career planning questions

In the career planning questions you will nee to show you have thought about the type of employer you want to work for immeiately after grauating an have researche your target organisation(s) an role. You will also nee to emonstrate you have the necessary skills an experience to succee in your chosen role. If planning to set up your own business, you will nee to outline what expertise or prouct your business will eliver an that you have researche the market. Whilst we want our stuents to hit the groun running, we unerstan that you will also be looking to evelop gaps in your skillset to prepare for your chosen career an you will nee to aress this in the career planning questions.

6． Internships an work experience

Work experience is not a requirement, although unertaking relevant internships an work placements an listing them in the ‘Inustrial/Professional Experience’ section of your application form will a weight to your application