皇家墨尔本大学市场营销硕士介绍

Overview

Make an impact in the dynamic and ever-evolving marketing industry with this practical and comprehensive master’s degree.

Shaped around real-world marketing projects and challenges, the in-depth Master of Marketing gives you hands-on experience in planning, directing, implementing and monitoring an organisation’s marketing efforts.

Prepare for an immersive and exciting degree that blends theory with practice to shape you into a leader in your field. With industry connections integrated throughout your study, you’ll develop immediately applicable skills and expand your professional network.

One semester, you may be working with Visit Victoria to build a strategy to attract more tourists into the state. The next, you may be working with SBS to understand consumer culture and produce market data that shapes programming decisions. Or working with ride-hailing company DiDi to design and roll-out a communications strategy across Melbourne.

Delivered in the centre of Melbourne, the Master of Marketing brings industry into the classroom to give you invaluable experience in the latest issues and trends facing marketing organisations today. This degree will equip you with deep understanding of the role of marketing and its relationship with other important functional areas in management — giving you an all-of-business view in preparation for success as a marketing manager.

概述

攻读这一实用而全面的硕士学位，在充满活力、不断发展的市场营销行业中大显身手。

深入的市场营销硕士课程围绕现实世界的营销项目和挑战展开，为您提供规划、指导、实施和监控组织营销工作的实践经验。

这是一个令人兴奋的沉浸式学位，它将理论与实践相结合，将您培养成该领域的佼佼者。在整个学习过程中，您将与行业建立联系，从而掌握即时可用的技能，并扩展您的专业网络。

上学期，您可能与维多利亚州旅游局合作，制定吸引更多游客到维多利亚州旅游的战略。下一学期，您可能会与 SBS 合作，了解消费者文化，为节目决策提供市场数据。或者与打车公司 DiDi 合作，在墨尔本设计并推出传播战略。

市场营销硕士课程在墨尔本市中心授课，将行业引入课堂，为您提供当今市场营销组织面临的最新问题和趋势方面的宝贵经验。本学位将使您深刻理解市场营销的作用及其与管理中其他重要职能领域的关系--为您提供全面的业务视角，为成为一名成功的市场营销经理做好准备。

Graduates of the Master of Marketing at RMIT have gone on to fill management roles in some of the world’s most iconic brands.

Thanks to the strong focus on solving real-world industry challenges, you will graduate not only job-ready, but armed with a compelling CV of project work that helps you stand out from your peers. You’ll be ready to seek a promotion to a more senior position in marketing and apply your new skills to impactful marketing activities.

Potential marketing jobs include:

marketing manager

brand manager and consultant

stakeholder engagement and reputation manager

strategic marketing consultant

product manager

integrated marketing communication manager

market researcher

market modeller, forecaster and analyst

pricing and promotions researcher

product tester.

According to Job Outlook, the work opportunities for marketing and advertising professionals are projected to grow by 11.4% to 2026. Seek.com estimates that in the most common annual salary in Australia for a marketing manager, brand manager and campaign manager is between $100,000 and $120,000.

皇家墨尔本理工大学市场营销硕士的毕业生已在一些世界最具代表性的品牌中担任管理职务。

由于该课程非常注重解决现实世界中的行业挑战，您毕业后不仅可以胜任工作，还能获得一份引人注目的项目工作简历，帮助您在同龄人中脱颖而出。您将做好准备，寻求晋升到市场营销领域更高级的职位，并将新技能应用到有影响力的市场营销活动中。

潜在的市场营销工作包括

营销经理

品牌经理和顾问

利益相关者参与和声誉经理

战略营销顾问

产品经理

整合营销传播经理

市场研究员

市场建模、预测和分析师

定价和促销研究员

产品测试员。

根据 Job Outlook 的预测，到 2026 年，市场营销和广告专业人员的工作机会将增长 11.4%。Seek.com 估计，在澳大利亚，市场营销经理、品牌经理和活动经理最常见的年薪在 10 万澳元至 12 万澳元之间。