西北大学-MIC

Advance your career with Medill's Master of Science in Integrated Marketing Communications
Medill’s prestigious IMC Full-Time program is tailored to launch your career in the marketing communications field with an intense five quarters that prepare you to understand and engage consumers, solve marketing challenges and build strong brands in the digital age.

• Gain real-world experience working with industry leaders.
• Benefit from the reputation of Northwestern, a top-10 university.
• Be a part of a STEM-designated program.
• Join a high-quality network of more than 18,000 alumni.

What is IMC?
Integrated marketing communications (IMC) is a strategic, innovative approach through which organizations drive performance by engaging, serving and communicating with consumers and other constituents.

IMC combines qualitative understanding of consumers with large-scale analytics to develop strategic communications and content that build and maintain strong brands. Grounded in advertising, public relations and direct media communications, IMC has emerged as the premier way for organizations to manage customer experiences in the digital age.

Application requirements：

• Bachelor's degree
• Academic transcripts
• Admissions interview (by invitation only)
• GRE or GMAT test scores
• TOEFL or IELTS or Duolingo test scores (for international applicants)
• Resume
• Essays
• Recommendations
• Application fee