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Every decision that drives the digital marketplace is rooted in data generated by the consumer journey. In Simon’s STEM-designated MS in Marketing Analytics program, you'll learn strategies to make you the go-to person for evidence-based information, insights, and answers.
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Renowned for its analytically rigorous curriculum, Simon’s economic and data-driven approach to academics equips our Marketing Analytics graduates to not only collect and interpret data, but to use it to take the guesswork out of marketing.
An MS in Marketing Analytics is about more than just reporting the numbers; it’s about being effectively prepared to use them to drive strategy. Our expert faculty will prepare you for a wealth of related careers in areas such as marketing, marketing research, pricing, and sales management. In addition to statistical and analytical skills, you’ll gain strategies that will make you the go-to person for evidence-based information, insights, and answers. View our curriculum and imagine yourself at Simon.
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