纽约大学整合营销专业的解析

今天为大家带来纽约大学M.S.in Integrated Marketing整合营销专业的解析。

该专业所有的课程均以marketing为中心。学生需要先完成一系列核心课程，然后从三个concentration areas中来选课：digital marketing, brand management, ormarketing analytics。为了完成学位，学生需要修capstone course。

整个课程包含14门课，每门课3学分，总共42学分。所有的课程都在晚上上课，以方便职场人士以及满足学生的实习需求。全日制学生需要两年完成学位，兼职学生需要在五年内完成学位。

核心课程 ：

Integrated Marketing

Finance for Marketing Decisions

Campaign I: Strategy & Execution

Campaign II: Planning & Management

Statisticl Measurements, Analysis, & Research

Database Mgmt & Modeling

Competitive Strategy

Digital Marketing

The C-Suite Perspective: Leadership & Int Mktg

特色的选课与实习：可以根据自己的兴趣爱好以及职业发展目标在以下三个concentrations里面进行课程选择，值得一提的是所以的concentration里面，均有实习这个选项，但不算做学分。

Brand Management领域：

Brand Strategy

Managing Products & Brands

Consumer Behavior

Direct Marketing

Internship

Digital Marketing领域:

Social Media & The Brand

Search Marketing

E-Commerce Marketing

Operations Strategy

Direct Marketing

Internship

Intensive in American Business

Marketing Analytics领域:

Business Analytics and Data Visualization Using SAS

Web Analytics: Seo/Sem, Ppc, Email & Clickstream

Advanced Test, Analysis, & Experimental Design

Crm: Managing Customer Experience

Direct Marketing

Internship

Intensive in American Business

该专业的毕业生的职业方向包括但不限于：brand and product management for consumer and business-to-business companies;consumer behavior and market research analysis;advertising agency and digital agency management;database management;media sales; earch-engine optimization;e-commerce, e-mail, and social media marketing;marketing analysis（消费者和b2b公司的品牌和产品管理;消费者行为和市场研究分析;广告代理和数字代理管理;数据库管理;媒体销售;搜索引擎优化;电子商务、电子邮件和社交媒体营销;营销分析）。

往届学生就职公司 ： Nestle；The Dannon Company, Inc.；Google Inc.；Draftfcb；Donnelley Marketing；DoubleClick；Organic, Inc.；Microsoft；Digitas；Razorfish；WeightWatchers.com；Lacoste；Ogilvy；G2 Worldwide；Oxygen Media；Epsilon Data Management, LLC；Elizabeth Arden, Inc.；MRM Worldwide；SAP；Citigroup Inc.