英国巴斯大学 市场营销研究生专业

院校推荐：University of Bath

专业推荐：Marketing MSc

专业内容：

To help you prepare for any marketing career, you will learn about the three core elements of modern marketing:

marketing to consumers

marketing to businesses and organisations

marketing and society

专业要求：

A four year Bachelor degree with a final overall score of at least 80% depending on the institution attended.

课程内容：

Marketing and society

Consumer psychology

Marketing to businesses and organisations

Strategic marketing

Advertising theory and practice

Strategic brand management

E-marketing

International marketing across cultures

Research methods for marketing

市场营销和社会

消费者心理学

向企业和组织营销

战略营销

广告理论与实践

战略品牌管理

网络营销

跨文化国际营销

营销研究方法

英语要求：

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

学习费用：

MSc Marketing £22,000